FAQs
1.What is Coaching for Founder Performance?
Answer:
This service is a mix of tactical support (growth-oriented) and performance coaching (mindset, beliefs, fears), led by Jon Low. It’s built to unlock and accelerate your leadership across critical growth areas—like fundraising, GTM, team accountability, communication, and hiring—using just-in-time frameworks that match your current challenges.
2. Who is this coaching intended for?
Answer:
Ideal for solo founders or co-founder duos in mature Seed to Series B startups. Jon Low works across industries—from Finance and Life Sciences to Hospitality, Aviation, and more—bringing deep relevance and context to each founder’s journey.
3. How is this coaching different from traditional coaching programs?
Answer:
Unlike rigid coaching curricula, this offering is just-in-time—Jon delivers only the frameworks and support that fit your moment, not a one-size-fits-all taxonomy. He balances emotional honesty with forward momentum, helping you move with speed but without recklessness. More importantly, it is designed to augment how you work rather than force you into a box of heuristics (though, they are useful).
4. What challenges does this coaching help with?
Answer:
You’ll get help with:
Navigating the emotional load of founder life and maintaining executive confidence: dissolving fears, sound-boarding, challenging limiting assumptions etc.
Uncovering and maximizing your personal “X‑Factor” to amplify your areas of strength, and develop new competencies as and when demanded by your company.
Organizing your thoughts, reducing mental clutter, and embracing new ideas: every coaching session is dynamic and responsive to what is going on for you. You will not be forced into a box.
Developing breakthrough frames for more effective action and decision-making, and more importantly, changing them as your company grows and changes.
Scaling your growth mindset across the team: easier said than done. Even if people know what new behaviors to adopt, what is the difference that makes the difference from “mindset” to “practical application”?
5. What are the coaching’s core elements or principles?
Answer:
Jon's approach is built around four pillars:
Wired to Win – tuning psychological resilience to the accelerated pace of startup growth.
Exponential by Design — scaling your founder growth mindset across the organization so people can take more appropriate risk to uncover new ways for growth and/or solve a problem in a way never thought possible before.
Running Towards Truth – applying experimentation mindset to move from unknowns to momentum.
Contextualizing Tactics at Speed – helping you adapt proven strategies to your unique situation.
Communications of Consequence – ensuring your words create clarity, trust, and alignment.
6. What does a typical engagement look like?
Answer:
Most clients start with a 3–6 month commitment focused on their most pressing priorities—whether that’s fundraising, GTM, or operations. Deliverables include:
Weekly 45–60 minute Zoom sessions (with option to involve co-founders or team members)
Asynchronous support via Slack, email, or text for quick feedback or urgent questions
A cash-based monthly retainer for the initial phase, with options to re-evaluate the nature and cadence of the engagement thereafter.
7. Why does this service matter for founders?
Answer:
When you’re a founder, you’re not just building a company. You’re also carrying the weight of investors’ expectations, your team’s livelihoods, and the sheer unpredictability of a market that changes faster than you can refresh your inbox. The early-stage founder’s world is often lonely and high-stakes—information overload, emotional isolation, and decision friction are common. This coaching provides a safe, strategic support system that:
Builds confidence amid uncertainty
Helps you consistently surface new opportunities and action frames
Clears mental fog so you can lead with clarity and speed
Open new doors never thought possible before