For early-stage B2B startups, founder-led sales is not just the default—it’s the differentiator. No sales hire can match your vision, context, or capacity to reframe customer problems at this embryonic stage. This post will guide you through why founder-led sales matters, how to systematize it without losing flexibility, and ways to transition when you’re truly ready. We are big fans of the principle “earn the right to elevate.” especially if you are a startup.

Fear expresses itself in numerous ways. Fear is not a bad thing— fear is necessary. Especially when the fears are rational. Imagine you are crossing a road during peak hour traffic— no dedicated crossings— where would your attention be? Most of your attention would be on avoiding traffic. If it is your first time doing this, your heart rate will spike, your palms sweat, and your mind on hyper-alert— this is appropriate. The challenge is when we have an irrational fear.

In the context of business, Talent Chemistry is the art of aligning diverse individual strengths, talents, and contributions, so that the output is greater than the sum of its parts (Talent Synergy): 1+1 >> 2

The importance or need for performance coaching isn’t always clear to startup founders. Often, founders stumble upon it thanks to having a curious, open mind. Other times, their co-founders and investors force it upon them as a form of ‘good medicine.’ In this post, I provide perspective on:

1) What founder coaching is and isn’t— and why this isn’t always clear, especially when it comes to startup company building.

2) The core benefits of any form of performance coaching so you know what to look for when you are looking.