This is a living, breathing compilation of founder-led sales expertise I have organized after working with more than 40 early-stage VC companies (Seed to C) over the past 5+ years. I have further enriched it with transcribed conversations I have had with CEOs who have generated revenues of up to 100MM per year. The patterns of what works and what doesn't are quite interesting. Below, I share these observations. However, they are not to be taken as truth since all heuristics have limitations due to context-specific nuances. 

The opportunity: when you combine the right approach with modern-day technology, you can effectively activate your networks to reach people who would otherwise remain strangers.

Warm email introductions are a great way to leverage the trust you have in your network, making the world a smaller, more accessible place for you. Warm introductions are one of the best ways to: 

• Secure an investor. 

• Source and hire talent. 

• Grow your sales. 

• Establish strategic partnerships. 

• Instigate, grow, and nurture friendships for life. 

• Get anything you want!