Exponential By Choice: Beyond Conventional limits
Most founders and core teams hit ceilings not because they lack effort or intelligence, but because they’re trapped inside assumptions they haven’t thought to question. Exponential thinking breaks that loop. It’s a way of seeing that turns limits into leverage—helping you dissolve roadblocks, accelerate outcomes, and operate at a scale that looks impossible from the outside. In this post, we unpack the practical tools and mental frameworks that top-performing founders use to think 10x beyond their constraints—and show you how to build that muscle yourself.
Working with Fear, Not Against It
Fear expresses itself in numerous ways. Fear is not a bad thing— fear is necessary. Especially when the fears are rational. Imagine you are crossing a road during peak hour traffic— no dedicated crossings— where would your attention be? Most of your attention would be on avoiding traffic. If it is your first time doing this, your heart rate will spike, your palms sweat, and your mind on hyper-alert— this is appropriate. The challenge is when we have an irrational fear.