Founder-Led Sales for Early-Stage B2B Startups

For early-stage B2B startups, founder-led sales is not just the default—it’s the differentiator. No sales hire can match your vision, context, or capacity to reframe customer problems at this embryonic stage. This post will guide you through why founder-led sales matters, how to systematize it without losing flexibility, and ways to transition when you’re truly ready. We are big fans of the principle “earn the right to elevate.” especially if you are a startup.